Beike

Site Introduction

Beike (KE Holdings) is a leading domestic real estate information platform in China, with the slogan "Looking for authentic listings? Beike has them all."

Second-hand homes, new homes, rentals, home renovation, commercial offices — searching for properties, viewing, valuation, and transactions can all be handled on one platform.

Core Features

1. Full-Category Property Search: Second-hand / New Homes / Rentals / Renovation

Covers second-hand homes, new homes, rentals, commercial offices, and residential communities across all scenarios.

Supports keyword search, metro-based search, map circle search, and photo-based floor plan search — the search methods are quite comprehensive.

2. Authentic Listings + VR Viewing

The platform promises listings that meet the "Four Authenticities": truly existing, real photos, genuinely for rent/sale, and real prices.

Listing detail pages include a verification number and agent registration information. If you find a fake listing, you can report it; after verification, you receive 100 yuan compensation per false listing.

VR viewing allows you to see the layout without visiting in person, greatly improving efficiency for remote property hunting.

3. Genuine Protection: 35 Service Commitments (2025 Upgrade)

In September 2025, Beike released the "Genuine Protection" full-process service guarantee system, including 35 commitments (6 platform-level + 29 brand-level), with a dedicated 100 million yuan guarantee fund.

Already launched nationwide:

• Authentic listings; 100 yuan compensation for fake ones
• If the transaction fails, commission refunded without reasons
• If there are unpaid property fees, losses are advanced first

Gradually being promoted in some cities: platform-backed fund safety, water leakage compensation, 100 yuan compensation for telemarketing harassment, etc.

4. One-Stop Living Services

Beyond property search, it extends to home renovation and full decoration (Beike Meijia), property valuation, transaction tools, and listing entrustment.

Pricing Model

Browsing the platform is free; fees are only charged upon closing a deal.

Paid Part (When transacting through an agent)

Fees may change; please refer to the website: https://ke.com/ (specific rates are subject to local store/agent quotes and contracts; service commitment details can be found in the Beike Service Policy)

Comparison with Similar Platforms

Unique Advantages

1. Industry benchmark for authentic listing mechanism — "Four Authenticities" standard + verification number + 100 yuan compensation for fake listings; information transparency ranks high among peers.
2. Strong data and technology foundation — building database, VR viewing, AI valuation, map search; the toolchain is complete.
3. Most comprehensive transaction protection system — 2025 "Genuine Protection" 35 commitments + 100 million yuan guarantee fund, with cumulative refunds, compensation, and advances exceeding 5.5 billion yuan (officially disclosed).

Practical Highlights

1. Lianjia + Deyou and other brands are present — the platform aggregates multiple brokerage brands, with deep coverage of listings in first-tier cities.
2. One-stop from property search to renovation — no need to switch between multiple apps.

Objective Drawbacks

1. Agency fees are not low and vary by city — in first-tier cities, a total of 2%–3% is common. For a 5 million yuan property, the agency fee can reach 150,000 yuan, sometimes more expensive than taxes.
2. Platform ≠ direct operation; service quality depends on local agents — there are many franchise brands, and some agents still engage in low-price baiting or on-site upselling.
3. Some protection commitments are not yet nationwide — "platform-backed fund safety" and others are still being piloted in some cities.

Comparison with Similar Tools

FAQ

1. Does Beike cost money?

Browsing listings is free. Searching, browsing, VR viewing, and checking communities are all free. Only when you complete a purchase, sale, or rental transaction through a platform agent does an agency fee come into play.

2. Are the authentic listings reliable? What if I find a fake one?

The platform promises the "Four Authenticities" standard. Listing pages have a verification number for checking. If you find a discrepancy, you can click "I want to report" on the listing page in the app or website. After verification, you receive 100 yuan compensation (with rules and limits on frequency).

3. How is the agency fee calculated? Can it be negotiated?

There is no national unified price. For second-hand homes, 1%–3% (total for buyer and seller) is common; for rentals, half a month to one month's rent is common. The bottom line varies by city, brand, and store. It can be negotiated, and the bargaining space is larger when multiple listings are available. Be sure to have it written into the contract before signing.

4. What is the relationship between Beike and Lianjia?

Lianjia is a directly operated brokerage brand under Beike. Beike is an aggregation platform that, in addition to Lianjia, also includes franchise brands such as Deyou and Century 21 China. Listings you see on Beike may come from agents of different brands.

5. Do I need to pay an agency fee when buying a new home through Beike?

Generally, buyers are not charged. New homes are handled through cooperation between developers and channels, with the commission borne by the developer. However, this depends on the specific project and signing method.

6. What does "Genuine Protection" include?

The 2025 upgraded 35 commitments mainly include: 100 yuan compensation for fake listings, commission refund without reasons if the transaction fails, advance payment for unpaid property fees, platform-backed fund safety (some cities), water leakage compensation, and no telemarketing. Details can be found in the app's service policy page; the launch progress varies by city.